How To Raise (Family Services) Investor Documents [PDF Digital Download]

Subtitle: $12M Series A Opportunity to Revolutionize the $1.2B Family Support Technology Market

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🌟 Mission & Vision

• Mission: To make evidence-based parenting guidance and professional expertise universally accessible to empower families to raise confident, resilient children.
• Vision: To build the global standard for family support technology and deliver exceptional returns for our partners.

 

💡 The Opportunity: Solving Isolation with Integrated AI Expertise

How To Raise is developing a vertically integrated platform that directly tackles the global scarcity of consistent, science-backed guidance for parents.

• The Problem: The current market is fragmented and unreliable, leaving 89% of parents feeling overwhelmed and isolated.
• The Solution: We provide personalized, AI-powered guidance seamlessly backed by a professional network of licensed experts.
• Total Addressable Market (TAM): The core global family support technology market is valued at $1.2 Billion.

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⚙️ Core Features & Technology Differentiation

Our comprehensive family support ecosystem leverages cutting-edge technology and a Safety-First Design approach to ensure both efficacy and compliance.

• AI-Powered Cultural Adaptation: Utilizes Google Gemini with integrated bias detection to ensure relevant, sensitive guidance across diverse demographics.
• Professional Network Integration: Combines instant AI guidance with direct access to licensed experts for complex needs.
• Evidence-Based Foundation: All recommendations are rigorously grounded in peer-reviewed research.
• Safety-First Design: Features include COPPA compliance and robust crisis intervention protocols.
• Multilingual Excellence: Provides native support for 6 languages, immediately expanding global reach.

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📈 Business Model & Exceptional Unit Economics

How To Raise boasts proven traction and highly attractive metrics, minimizing risk and maximizing investor return.

 

Primary Revenue Streams (95% Recurring)

Revenue is diversified across high-margin services:

• Subscription Model (70%): Recurring access for consumers to the core platform and tools.
• Professional Services (25%): High-value, billable hours and specialized support access.
• Partnership Revenue (5%): Licensing and data partnerships.

 

Traction & Unit Economics

Metric	Performance	Significance
LTV/CAC Ratio	27.2x	Exceptional profitability and scalability.
Gross Margin	85%	High-efficiency, digital-first business model.
Retention / Churn	95% retention (5% monthly churn)	Strong product-market fit and customer loyalty.
Beta Program Success	1,247 active families	Proven platform engagement.
Weekly Engagement	89% weekly engagement rate	Demonstrates essential daily utility.
Net Promoter Score (NPS)	72 (Target: 50+ $\sqrt{}$)	Extremely high user satisfaction and viral potential.

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💰 Funding & Projected Returns

We are targeting a $12M Series A round to fuel aggressive scaling and technology expansion.

• Series A Request: $12 Million
• Valuation: $20M Pre-Money, resulting in a $32M Post-Money valuation.
• Projected Break-Even: Month 18 (Q3 2026).
• Expected Blended Return: 27.5x with 98% IRR (Internal Rate of Return).

 

Exit Strategy

• Pathway: Strategic acquisition by Category A (Healthcare & Technology Giants).
• Expected Valuation (Year 5): $750M – $1.5 Billion.

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